OUR FOUNDER

Ailsa “Ginger” Gove is a hospitality operations specialist with over 17 years of experience leading some of the industry’s most dynamic venues. Her career has taken her through Gold, Roka, The Ned, Soho House and Hotel du Vin, where she built a reputation for calm leadership, meticulous organisation and an ability to make even the most complex operations run smoothly.

From starting on the restaurant floor to overseeing multi-site operations, Ailsa has lived every side of hospitality. That journey inspired her to found Simply Ginger: a consultancy that gives businesses the clarity, structure and hands-on support they need to succeed.

Known for being kind, honest and relentlessly hard-working, Ailsa is the trusted partner clients call when they need stability, fresh energy and results that last.

Collaboration & Expertise

Alongside her own operational expertise, Ailsa brings with her a trusted network of industry specialists. From membership strategy to brand creation, she can partner with the right people to deliver exactly what your project needs. With Simply Ginger, you don’t just gain Ailsa’s leadership, you gain access to a breadth of contacts who can help bring every part of your vision to life.

TESTIMONIALS

  • NICK HOUSE, FOUNDER OF GOLD, NOTTING HILL

    “I enjoyed my time working with Ailsa when launching Gold - for a total of 3 years: before, during & after the pandemic. She helped us navigate all the challenges that hit our restaurant and others at that time with a smile and a positive spirit. Professional and positive - a lethal combination.”

  • Matt Hobbs, founder & CEO of Copper beech

    “I had the pleasure to work with Ailsa for nearly two years in which time we worked on over half a dozen projects ranging from stand alone restaurants to large scale members clubs. Ailsa led the operations and developed all front of house operations systems, procedures and compliance. Ailsa is professional, adaptable and resilient, just when you need it. She is always charming but efficient and driven in everything she does. I hope to work with her again in the future.”